I like Vancouver. It’s my second favourite city on the planet. Well at least of those I’ve visited. Although I’ve got a soft spot for Berlin, and haven’t had time or money to visit Auckland, Sydney, Melbourne, Hong Kong, Singapore etcetera. Despite there being a Starbucks or Tim Hortons on every other corner. To be honest I prefer Tim Hortons coffee to Starbucks, firstly it’s cheaper, secondly it’s less bitter. Their doughnuts aren’t bad either. Although I’m more partial to an Apple or blueberry fritter for a cheap carb and calorie treat.
While we were in Vancouver we hopped on the Skytrain and I popped into the Telus ‘Science’ Museum because the Animals Inside Out exhibit was on, which I was interested to see. I was to be disappointed. What I found was somehow redolent of a 19th and 20th century travelling carnival freak show. Plenty of ‘Euw’ factor with the anatomy of people and animals on display, but woefully short on detail. For example; the Mako shark exhibit made little mention of what the Blue Dynamite with the short fuse was all about. Nothing about how it is one of the fastest sharks in the sea (Able to swim in bursts of over 80Kph), or that they run over 3.2 (12ft) metres long and more than 600kg (1300lb+). Little about habitat and diet (Apart from being a sea creature). The split down the middle Giant Squid display was impressive, As was the trifurcated Camel, but was there any information about the curious structure of the giant squids eyes? Not really. There was one museum staffer wandering around with an anatomised and plasticised human arm, inviting visitors to examine it, but as far as information was concerned, I found myself thinking this was the intellectual version of junk food. While the exhibition promised much in the way of mental nourishment, all it delivered was hollow emotion. The same was true for the the rest of the displays at ‘Science world’. Rather than have layers of information where, if interested, displays could direct people to where they could find out more, all they had were toys for toddlers, of which there was a plethora. Shrieking and pressing buttons, aimlessly playing without actually seeming to learn anything. A sort of Fisher Price level of ‘Science’. Which is a bit of a shame. Shrieking toddlers tend to put off older children and even young adults who want to know more about science in general.
Now all these observations could be dismissed as the rantings of an “Ignorant, angry old white guy”, a description which incidentally hits the quadruple target of being incorrect, ageist, sexist and racist by the way, but for the fact that what is on offer is a solution. A solution that is easily and more importantly affordable and which does not shut out key demographics like simply catering to noisy toddlers with toys. All that is required is a few bar code links and a web site with all the information you need to share, or perhaps about associated exhibits there isn’t room to display. All the kids have Smartphones capable of reading barcodes, right? Print out one of those rinky dinky square barcodes and paste next to a short description of the exhibit. Link the square barcode to various web sites containing more in depth information about said exhibit, and Robert, as they say, is the male sibling of your biological parents. Ta-daah! Using such a barcode while visiting should also enlist the visitor on the Museums Twatter, Crapchat, Instagrunt and Farcebook feeds so that if they’re interested, previous visitors will know when to come back again to see a real exhibit up close and personal. Thus generating much needed extra visits and gift shop revenue. A useful tool for Parents, Teachers and those who simply like to see real science and history stuff on display.
The same principal could be applied to Theatres, Cinemas, grocery stores, Aquaria, and Zoos for a relatively low overhead. Latest production or movie release, new product line, birth of a rare baby sea creature or mammal, all the novelty of the world can be brought rapidly and in depth into the public eye. For those interested of course. All the components are out there, all the institution or business would have to do is a little regular link maintenance. But then I’m just an “Ignorant, angry old white guy” with a broad technical education covering well over twenty years and a deep seated love of technology, so what do I know?
Any old road up. Mrs S and I had a nice day in Vancouver, and despite missing our bus for the ferry (By five minutes) and spending fifty minutes hanging around in the cold, got home with much to think about. We did pass by the Cirque Du Soleil, but as we’ve already seen one of their disappointingly lowbrow shows of mugging contortionists a couple of years ago, I declined to repeat the experience.