A few further thoughts about the EU’s heinous Article 13. This time on the possible downside. For the EU and those businesses pushing the proposed new copyright legislation. The law of unforeseen consequences, as I’ve pontificated about before, is waiting eagerly in the wings, ready to steal the scene with a big fat grin.
The gist of article 13 and it’s evil twin, Article 11 is to make it illegal to post any portion of a previously posted copyrighted article, soundtrack, photo or video without payment to the copyright holder. There appears to be no place for fair use or critique in the proposed legislation.
The thought occurs that all this reposting of content, either for parody or criticism acts as free marketing for the big media companies. How many sales of back catalogue items are down to snippets of music or video posted on YouTube for example? Does anyone know? I don’t, but what I do know is having watched stuff on Youtube I’ve subsequently gone to Amazon or the music store or the movie theatre to pay to see a movie or buy a new CD of a half forgotten favourite. The memes, parodies and critiques are free marketing on a massive back catalogue of stuff that actually does make money for the copyright owning companies. That’s right, the criticism and fandom, at least partially, is a source of profit. Kill that, or restrict the ownership and the market shrinks. The copyright holders are then left with the equivalent of a massive archive that generates little or no revenue. Like with the National Film Archive in the UK. A movie, book, or piece of music that is not shown is a missing piece in the jigsaw of existence.
As for the media companies and the link tax, if someone who critiques news coverage or a movie has to pay a fee to do so then they won’t. They will simply paraphrase, allude to and analyse without linking, developing their own credibility en route. Like with ‘professional’ Youtubers. They are the ones who help generate a word of mouth ‘buzz’ that is one of the most effective means of marketing ever. Not some ‘journalist’ working for a publication pushing it’s own agenda. There isn’t enough space in a web browser window for the needed advertising to drive content. And with everything paywalled, well, see that big toe? Ready, aim, fire!
Which prompted me to revisit an old childhood favourite;
The mainstream media sat on a wall,
Article 13 caused a great fall,
All the Zucks Farcebok and all their fake tweets,
Couldn’t get their content back out as repeats.
Why? Because as has been amply demonstrated ‘fake’ is so pervasive throughout the mainstream that anyone associated with it is tainted. According to Mark Twain a lie can run around the world before the truth can get it’s boots on, but the corollary of that is once the truth does get going it can, and often does, give the falsehoods a serious kicking.
Personally I have only one opinion on content sharing; links and commentary are fine, but the words are mine. Non-profit sharing is cool.