I’ve dropped the once but no longer useful Google as a search engine as they have made the decision to be the arbiter of ‘truth’ on the jolly old Interweb. Google will now rank websites based on the Google decided amount of ‘truthiness’ of a sites content. Now isn’t that something the original Googlers told us they would never do? Besides, apart from loading the algorithms, which may have the law of unforeseen consequences bounding out into the limelight as usual I can’t see the benefit. Especially when sites that have forked out good money to the advertising arm of said organisation find themselves losing web traffic, yet have had their rank adjusted downwards for reduced ‘truth’ levels. How are Google going to vet all the sites on the Internet? Also, who gets to say what the ‘truth’ is? Especially surrounding areas of controversy? Put your lawyers on danger money, baby.
The problem is that Google has become the victim of its own success. It became big enough for the political and corporate world to take notice and insert their insidious tentacles into the enterprise (I’m told there are Manga web sites that cater for just such proclivities). In order to ‘go along and get along’ Google will toe their new masters line, warping their search engine to fit in with various corporate and political orthodoxies, serving up the version they are told into a neat little pre-package of ‘truth’, ranking web sites accordingly. Which will go down like a lead balloon with the Interweb’s more discerning abusers. It’s fun to Fisk.
After little more than a week of switching search engines from http://google.com / co.uk / .ca to the highly functional http://duckduckgo.com in three of the five browsers I regularly use, my spyware detection programme is showing a marked decrease in detected threats. My antivirus and both firewall logs also show a marked decrease in recorded threats.
Without having more than a three scan dataset off each, it’s hard to quantify the actual percentage, but using Google as my search engine meant I was getting around 150-155 spyware ‘threats’ every five days, much of which were those cheeky little web tracking cookies. Now I’m only logging 85-95. My web usage hasn’t varied that much either, apart from switching search engines.
To be honest I’m quite pleasantly surprised. Security scans take only two thirds the time they did less than a fortnight ago. I may even end up dropping Chrome as a browser. Who knows?