Got the message about the Journo sackings at the dear old Barclay Brothers Beano, Tellytubbygraph, or NotsoTorygraph via my Guido Fawkes digest email. Seems like every writer politically right of Mother Theresa has been given the boot. Except for Tebbit in the blogs section. Which is rather sad. One of the highlights of my day used to be doing a little bit of whack-a-troll in the comments section, then leave the trolls letting off esteem while I went off and did some work. No doubt as the Telegraph deserts its reader base, the clickthrough traffic on their advertisements will sink, like the sun setting over the British Empire, slowly and inevitably over the horizon. Seriously, if they were going to morph into a pseudo Guardian, but without the Guardians semblance of investigative journalism, shouldn’t they have looked at how dire the circulation figures are for the Groan first?
Guido does have a dig occasionally (actually quite often) about what he calls the ‘dead tree media’, as anyone with a decent tablet or iPad can get the online versions for free. Although what goes into the online version is hardly first line. A tendency towards content free click-bait articles has been quite marked over the last year or so. Too much op-ed, too little investigative journalism. One wonders if the doughty Christopher Booker is on the list of columnists to be let go in the next round of ‘downsizing’. Which is ironically what the Telegraph would be doing with its dwindling circulation.
In closing I’d like to note that back in my schooldays we were always being exhorted to ‘save a tree’ by not buying disposable wood pulp products. Now with the Telegraph’s intellectual downgrade there is even more reason to save trees. The historical circulation figures tell their own story of decline.